Depop

I wrote creative, UX and CRM content for Depop for three years, starting with the Selfridges campaign.

Depop Space x Selfridges

As part of the ongoing Selfridges project to evolve how we shop, the iconic London shop hosted Depop Space for three months. Depop jumped from 8 million registered users in 2018, to 13 million in 2019 when the campaign was run.

We planned parties, customisation events and talks, and showed Depop seller pieces on a rotating round clothes rail - because, you know, circular fashion.

Shoppers got the chance to rethink the definition of luxury - a radical idea to bring into an institution like Selfridges. The effects on Depop brand awareness were equally meaningful.

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CRM: Emails & Social

I wrote emails and social posts for the global Depop community, covering trends, events and updates.

Articles

We created pieces for millions of sellers and buyers, to support events, keep the community up to date on trending sellers, cultural figures and designer brands, and offer seller advice.