Farfetch
Launching Farfetch Access loyalty programme led to work for Private Client, editorial for luxury designer launches with Black & White, the in-house creative agency, and being the global copy lead for the Farfetch IPO.
Farfetch Access Loyalty Programme
We concepted, created, branded and launched the Farfetch Access loyalty campaign, with branded and UX content, events, and app and web copy.
![Screen Shot 2019-07-23 at 13.04.08.jpg](https://images.squarespace-cdn.com/content/v1/662109bb9953ca78d93ed8db/1edfe230-552d-42cc-9077-e53c8d95f628/Screen+Shot+2019-07-23+at+13.04.08.jpg)
![Screen Shot 2019-07-23 at 12.41.53.jpg](https://images.squarespace-cdn.com/content/v1/662109bb9953ca78d93ed8db/e79f2875-74e7-4f30-8f63-cc2b197ab198/Screen+Shot+2019-07-23+at+12.41.53.jpg)
![Screen Shot 2019-03-22 at 15.36.19.jpg](https://images.squarespace-cdn.com/content/v1/662109bb9953ca78d93ed8db/615a9d4d-3f09-416d-9565-53b6333e7430/Screen+Shot+2019-03-22+at+15.36.19.jpg)
![Screen Shot 2019-03-22 at 15.35.50.jpg](https://images.squarespace-cdn.com/content/v1/662109bb9953ca78d93ed8db/87e44b45-2ecb-47a7-b2f4-d3b6d23f93d4/Screen+Shot+2019-03-22+at+15.35.50.jpg)
![Farfetch Access event-min.jpg](https://images.squarespace-cdn.com/content/v1/662109bb9953ca78d93ed8db/bebc164a-7ab0-43d6-a233-904a91396887/Farfetch+Access+event-min.jpg)
![Screen Shot 2019-07-23 at 12.42.14.jpg](https://images.squarespace-cdn.com/content/v1/662109bb9953ca78d93ed8db/c8d714c2-d312-4048-bcf7-9c44c5312196/Screen+Shot+2019-07-23+at+12.42.14.jpg)
![Screen Shot 2019-03-22 at 15.36.39.jpg](https://images.squarespace-cdn.com/content/v1/662109bb9953ca78d93ed8db/678daab3-a51f-47ea-9010-8c4b8327e2d6/Screen+Shot+2019-03-22+at+15.36.39.jpg)
Private Client
For a select group of clients, we created email suites, print materials and more for VIP events, runway shows and couture.
![Farfetch-PC wrap.jpg](https://images.squarespace-cdn.com/content/v1/662109bb9953ca78d93ed8db/df18de2b-6ba6-4f20-8a01-744e1b06f610/Farfetch-PC+wrap.jpg)
![Private Client email-min.jpg](https://images.squarespace-cdn.com/content/v1/662109bb9953ca78d93ed8db/0878bc25-add0-43c8-b861-b551df4590ab/Private+Client+email-min.jpg)
![5dc9ae88-8c49-4bfd-989b-74039df77f0d.gif](https://images.squarespace-cdn.com/content/v1/662109bb9953ca78d93ed8db/a158ca37-a30a-43ac-980f-3f858e10cbe8/5dc9ae88-8c49-4bfd-989b-74039df77f0d.gif)
![Screen Shot 2019-03-22 at 15.08.15.jpg](https://images.squarespace-cdn.com/content/v1/662109bb9953ca78d93ed8db/9b805b69-8b37-444e-a05e-d3d4b235563e/Screen+Shot+2019-03-22+at+15.08.15.jpg)
![Screen Shot 2019-03-22 at 15.29.38.jpg](https://images.squarespace-cdn.com/content/v1/662109bb9953ca78d93ed8db/8cd85a47-bbd6-4f2e-a948-5d01e2dc20f5/Screen+Shot+2019-03-22+at+15.29.38.jpg)
![Private Client email 2-min.jpg](https://images.squarespace-cdn.com/content/v1/662109bb9953ca78d93ed8db/4f079e96-a426-4e20-96f3-b3d832c88217/Private+Client+email+2-min.jpg)
![Private Client email 4-min.jpg](https://images.squarespace-cdn.com/content/v1/662109bb9953ca78d93ed8db/a17750a1-3a74-4a86-9161-f718c315e3c0/Private+Client+email+4-min.jpg)